Neel Premkumar (B'02), EiR

Founder and CEO of Dyla Brands

Expertise: Startups, Strategy & Innovation, Branding, Venture Financing

Neel Premkumar is an American serial entrepreneur who has created and managed consumer products that have sold over $1 billion dollars. Neel is an EY Entrepreneur of the Year award winner, a Board Committee member of Human Rights Watch, and an Entrepreneurship Advisory Board member at Georgetown University.

Neel is the Founder and CEO of Dyla Brands, where he built the #2 drink mix portfolio in America (across Stur, Vita Coco, Crush, 7Up, Canada Dry, A&W, Snapple, Hawaiian Punch, Jelly Belly), and created innovative new brands (Stur natural enhancers, FORTO bottled coffees, Happy Viking protein shakes) in partnership with influential celebrities Shaquille O’Neal and Venus Williams. Dyla Brands’ better-for-you beverages are sold in over 50,000 retail stores and generate over $100 million in annual revenue.

Neel also founded KNOW Beauty (personalized skincare with Vanessa Hudgens), FloraLabs (The Microbiome Company with clinically-studied probiotics), and CreativeHub (creative agency with clients including Unilever, General Mills and Samsung). Previously, Neel was a marketing executive at Nestle and Pfizer.

Neel holds an MBA from The Wharton School of Business, a Graduate Marketing degree from The University of Chicago, and a Bachelor’s degree from Georgetown University.  He is a startup investor and judge at Georgetown, NYU, Ernst & Young, and various business plan competitions. Neel is originally from Virginia, but currently resides with his wife and three daughters near New York City.

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