Jay Kenny (C'95), EIR

Advisor of Halcyon Incubator

Expertise: Initial Startup Growth, Tech, Product Management, Marketing, and Advertising

Senior business leader with a strong track record creating strategic vision, building teams and driving execution for high growth companies in dynamic markets. Passionate customer advocate and technology junkie with deep expertise in strategy, marketing and product management. Experienced creating innovative marketing programs across SaaS, e-commerce, direct to consumer, through channel and enterprise software businesses with proven success delivering results in startup, growth stage and Fortune 500 cultures.

Specialties: Senior leadership, team building, market opportunity analysis, marketing strategy, brand marketing, performance marketing, lead generation, consumer advertising, creative development, research & insights, PR, corporate communications, product marketing, go-to-market strategy, messaging & positioning, channel marketing, consumer marketing, lifestyle marketing, business development, budgeting & forecasting, IPO

Speaking topics: Internet of Things, Smart Home, Marketing Strategy, Organizational Development, Channel Strategy, Advertising, Saas business model, Direct vs Channel business models

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