Brian Cooley

Chief Marketing Officer, PlayVS
(C’94, MBA’01), EIR

Expertise: Software as a Service (SaaS), Strategic Partnerships, Branding, Demand Generation, Sales & Business Development, and Revenue Models

Brian Cooley is the Chief Marketing Officer of PlayVS, the leading K-12 Esports platform in North America. The company is backed by New Enterprise Associates, Battery Ventures, SoftBank, Samsung NEXT, and Elysian Park Ventures.

Brian previously served as the chief business officer, chief marketing officer, and president of sports and entertainment at Washington, DC-based SaaS company EVERFI (acquired by Blackbaud).

In his nine years at EVERFI, Brian served as the organization’s first CMO helping to grow the company to over $120M in annual recurring revenue and from 40 employees to over 600. Prior to joining EVERFI, he spent six years expanding Blackboard’s global education impact while overseeing branding, communications, demand generation and marketing operations practices. Brian has also led B2C and B2B marketing teams in the sports marketing industry, in the automotive sector with Land Rover North America, and in the software industry with IBM.

Brian has developed strong global perspective and experience while growing up in Thailand, Venezuela and South Africa, and traveling to over 50 countries. He completed undergraduate and graduate degrees at Georgetown University and is a big fan of all things Hoya.

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