CEO and Founder, The Avoka Group
Expertise: Business and Growth Strategy, Talent Strategy and Culture
Barb is an experienced strategist, entrepreneur, consultant, and senior executive whose clients have included Fortune 500 companies, U.S. Federal Agencies, start-ups, and C-Level executives. She has designed and executed transformational change programs centered on strategy, organizational effectiveness, and innovative capabilities. She founded The Avoka Group to make these services more accessible to individuals and smaller businesses.
Prior to founding The Avoka Group, she spent 12 years with Accenture before joining a Washington- based start-up firm. As Chief Strategy Officer of Arc Aspicio, she was responsible for planning and delivering the firm’s multi-year strategy that helped grow it into a profitable and sustainable organization of over 100 consultants in 6 states, and that attracted entrepreneurial employees and built a strong reputation through innovative capabilities and outstanding service. She was also accountable for sales, P&L, client relationships, and delivery of high priority and mission critical strategy and operational effectiveness programs, and for the creation of key consulting innovations and capabilities that contributed to exceptional client delivery and company growth. During her tenure, the company won numerous awards for rapid growth, innovation, and a strong company culture.
In addition to being an EiR at Georgetown, she serves a similar role for The Johns Hopkins University where she provides expertise, thought leadership, mentoring, and coaching to students and alumni to advance their entrepreneurial capabilities, mostly in the medtech and engineering space.
Barb is a graduate of The Johns Hopkins University with advanced training in strategy, leadership, and coaching from the University of Pennsylvania, MIT, and Case Western Reserve University. She lives with her husband in Washington, DC and Annapolis, MD and dedicates her time to several local charities.
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