Laura Clark, EIR

Founder, Wylie Wag

Expertise: Brand Creation and Management, Retail, Messaging, Start-ups, Customer and Community Relations

Laura Clark is an experienced retail entrepreneur and communications executive. She founded Wylie Wagg, a regional retail chain in the pet industry, and was the company’s CEO until its acquisition by a large national retailer in late 2016. During her time with Wylie Wagg, she served on an advisory board for an international brand, was an industry research consultant, and acted as a frequent spokesperson in publications and on panels. Wylie Wagg won numerous awards and received extensive press, including coverage on CNN and a full page in the Washington Post.
Currently, Laura is heading up the launch of an organic pet food created by the founder of Cisco Systems and Urban Decay. Prior to Wylie Wagg, Laura worked with both Fortune 500 and global start-up companies, specializing in navigating the internal and external communications challenges of mergers, acquisitions, and IPO’s. Laura has a BA in Communications from Wake Forest University. She and her husband live in Middleburg, VA.

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